What you leave behind: How to continue the conversation after the demo

Digital leave-behinds are the bomb.

Two businesswomen working on a project

In the olden days when we met our clients face to face, we left behind a plethora of things to keep them thinking about us. We invested in well-designed brochures and flyers, which we encased in well-designed folders. We also left them stationery — notepads and sticky notes and pens…