Small underdogs vs big sales teams: does size really matter?
8 min readMay 29, 2023
Smaller, scrappier underdogs need to use all the tools at their disposal.
Itโs the quintessential underdog story: The small, scrappy little company that goes up against the big guy, and despite setbacks, wins customersโ hearts and minds. Today, we canโt believe they were once us.