How to do Insurance Marketplaces right?

The year is 2020 and yet, Insurers, Employers or brokers searching for a platform to serve their Health Insurance Exchange (or marketplace, in the true sense of the word) users are presented with a plethora of vendors that promise the same ‘revolutionary’ ‘innovative’ and ‘cloud-based’ solution that are barely differentiated, all touting the same features:
- Responsive design