The mistakes I made that you can learn from — The great thing about the internet and the community here is that first-time founders have some great advice to ensure they don’t make some of the same mistakes that other founders made. Here are some mistakes that I made (and am still paying for!) but hope you don’t. Instead, make…

Friction cropping up in your team? Smooth things over by building synergy between your sales reps and sales engineers. Sales teams, like all teams, have their own little quirks. They’re usually full of smart, opinionated, motivated people, who believe they are right. Be they sales reps, sales engineers, pre-sales, or…

When buying a product, be it an electric fan or a CRM for your company, you want to know how it solves your problem and whether the price justifies the gravity of the problem. That’s exactly what a Product Demo needs to do for your buyer! What Is a Product Demo? A Product Demo showcases…

A product demo is a great way to show off your wares and get people interested in what you have to offer. But nailing the perfect product demo can be tricky. Here’s a full guide on how to make sure your next product demo is a success. — Do Your Discovery Discovery is key to sales success. Learning about your client, their role within their company, and any recent developments or existing tech they use will help you identify needs or problems your product can solve. A typical discovery call may involve:

…and improve your product in the process — I started out only looking for some great candidates for SmartCue. I ended up not only finding some fantastic employees, but also accelerating my product roadmap. Being a solo founder, amongst the hundred other hats that I need to wear, I also end up playing the recruiter pretty regularly. While…

I generally avoid using extreme terms like hate and it’s ironic that in the bigger scheme of startup things, SEO is what evokes such strong emotions in me! I know SEO is important. Or rather, that’s the popular narrative and I don’t know any better. So let’s just go with…

I sent this note to my investors, customers & well-wishers a few days ago. In the spirit of Building in Public, I figured I’d share it with the broader community. So here’s the email verbatim, with some links removed for confidentiality purposes. It’s been a very interesting year for most…

2021 obviously didn’t go to plan for most of the world and I wasn’t an exception. In the spirit of ‘Building in Public’, I’m going to hold up a mirror…

As a startup founder, I don’t think there is a bigger rush than getting paid by a customer. Perhaps, not even an investment or an exit, but I wouldn’t know about that, yet! 😉 I struggle with asking for money upfront for SmartCue from prospects because I want the customer…